Las Vegas SEO (Search Engine Optimization)

from Biznification Marketing & Web Design

Whether you are looking for SEO in Las Vegas or nationally, search engine optimization is essential to getting your business in front of potential customers.

The first foundational step in any local business marketing plan is to have a quality website that engages potential customers, but having a great website without ranking it on Google is like having a fantastic billboard on a country road with no traffic. For every spot down the rankings you go, the traffic is cut in half. 

Form A Digital Presence in Las Vegas with these Search Engine Optimization Techniques

Given that today’s world is full of businesses, entrepreneurs, aspiring moneymakers, millionaires, etc., we must also acknowledge that most of these practices are processed through multiple online portals. It can be through social media, youtube, or maybe a website or blog. Since these portals are some of the primary sources of income for an everyday person, it has become necessary to make sure that everything is flawlessly working and ready for conversions and sales. This is when Search Engine Optimization (SEO) comes into play.

There are a broad spectrum of strategies to choose from in order to level up your marketing game. The problem is that most people have a hard time figuring what works best for them and if it is worth the effort, time, & money. 

Today, we will help you learn about some of the most prominent SEO practices that you can adopt and utilize to leverage the marketing setup of your brand or personal branding game right away!

Las Vegas Search Engine Optimization - The Fundamentals

There are more than 200 metrics Google uses in their algorithm to decide who gets ranked for organic searches, and they constantly change the importance of each. This means that you need a professional SEO strategist working by your side who understands each of these metrics and can deliver on getting you ranked without incurring penalties for trying to cheat the system. There are three major aspects to any valid SEO effort. Technical SEO, On-Site SEO (or On-Page Search Engine Optimization), and Off-Site SEO (or Off-Page Search Engine Optimization.)

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Technical Search Engine Optimization Las Vegas

First things first, how your website is built MATTERS. Biznification understands that business owners do not have time to worry about their website, which is why it is crucial to have an SEO Marketing company managing your online marketing efforts.

Our team of SEO experts know how to set up your site the right way for Google to deem it "technically valid" These metrics are generally considered pass/fail, and are the starting point for any SEO campaign. If you fail on any of these points, it doesn't matter what else you do with an SEO campaign, it will not be successful.

Some of these metrics are site loading speed, mobile optimization, content layout shift, proper use of Href tags, proper use of alt tags, making sure that all of the links on each page of your site are embedded correctly and functioning properly, etc. They want your website layout to be easy to navigate and the structure of your site easy to understand. This means adding sitemaps to Google Search Console so their bots understand how to navigate through your website without issue. Plus, never forget, installation of an SSL Certification can be one of the most productive ways of sharpening the search engine optimization of a website and makes it easy to process and rank for the crawlers of the web.

On-Site Search Engine Optimization Las Vegas

Mostly, Google is concerned with making sure that the overall user experience is a quality one. They have made their name synonymous with online search, so they want to be assured that their customers are finding business websites that give their users the right information.

On-Site SEO is the process of content marketing, ensuring that your website or blog is capable of marketing. A proper SEO service will looks through your website content, making sure it appeals to your customers. The primary concern here is to make sure that everything on the website looks perfect. This includes enhancing the website’s overall theme or brand appearance, but more importantly ensuring that it’s loaded with relevant and precise content.

Google wants to see that you have links from your page to other relevant sources online. They want to see links to other pages on your website, making it easier for viewers to navigate the site properly. They want to ensure that the content is grammatically correct. Still, there’s so much more to it.

Google wants to see a precise embedding of appropriate keywords, meaning that your site is relevant to those searching for your product, service, or blog content - but without overstuffing the keywords and trying to game their algorithm. They want to see added relevant titles to the articles or pages, and a brief yet informative Meta-Description for the enhanced reach of each page.

If you purchased (or leased) your website through Biznification, the Technical and On-Site SEO is already complete.

Off Site Search Engine Optimization Las Vegas

Now, Off-Site-SEO is another significantly beneficial aspect of setting up a website to its ultimate potential. However, because many aren’t familiar with it, it’s highly misunderstood, underestimated, and sometimes even ignored.

With Off Site SEO, what you are doing is showing Google that your website matters, and that the information you supply on your site is valid and reliable. For businesses, it means showing that you are a relevant source for the product or service you offer your customers. Any marketing campaign needs to include off-site SEO as a significant factor. There are extended benefits and relevance to get the most out of your online marketing services.

In significantly simpler terms, we can define Off-Page-SEO as a segment of SEO that looks out for the website’s exterior reputation in front of Google’s crawlers and how Google perceives that reputation. This segment of the process considers link building for the website, but not JUST link-building. You need to have quality over quantity. These can come from a Youtube video, a Quora answer, a LinkedIn profile, an Instagram post, a Facebook post, literally anything if the quality of the information surrounding the link shows Google that the link is relevant to your search terms, and the site linking to yours is also reliable.

The crawlers then check if viewers of those locations on the web are clicking on the link and are staying for long enough on the redirected page. Based on such data, the algorithm can calculate whether or not the website seems interesting enough. Later, it recommends the website to people with similar interests and runs checks on their data. If it still finds everything perfect, chances are the webpage will rank highly if the On-Site and Technical SEO are in order.

On-Site SEO

Basic On-Site SEO

Included With Standard Website Packages
  • Google Friendly Layouts
  • Proper "href" Tags
  • Internal/External Linking
  • Keyword / Keyphrase
  • Meta Title / Descriptions
  • Image Compression
  • Image Alt Tags
  • XML Sitemaps

Advanced On-Site SEO

Included with Gold and Platinum Website Packages
  • Everything in Basic On-Site SEO
  • Keyword Traffic Research
  • Keyword/Page Matching
  • Keyword to Text Ratio Analysis
  • Image Alt Tag Analysis
  • Page Cache
  • Minify CSS & JS
  • Monthly Site Health Reports

Off-Site SEO

Foundational Off-Site SEO

$599 per Month
  • Technical Site Audit
  • Advanced On-Site Optimization
  • Local Listings Package
  • Competitor Backlink Gap Analysis
  • 5 Main Keywords
  • 10 Secondary Keywords
  • 2 Social Media Posts Per Month
  • Monthly Ranking Report
  • Link Building (PA Backlinks, Web 2.0, Article Posting, Press Release, Image Submission, and Profile Links)

Intermediate Off-Site SEO

$999 per Month
  • Technical Site Audit
  • Advanced On-Site Optimization
  • Local Listings Package
  • Competitor Backlink Gap Analysis
  • 8 Main Keywords
  • 15 Secondary Keywords
  • 2 Social Media Posts Per Month
  • Monthly Ranking Report
  • 1 Location Services Pages Per Month
  • Link Building (Everything from Foundational Backage + 2 Premium Guest Posts)

Advanced Off-Site SEO

$1499 per Month
  • Technical Site Audit
  • Advanced On-Site Optimization
  • Local Listings Package
  • Competitor Backlink Gap Analysis
  • 15 Main Keywords
  • 30 Secondary Keywords
  • 2 Social Media Posts Per Month
  • Monthly Ranking Report
  • 2 Location Services Pages Per Month
  • Link Building (Everything from Foundational Backage + 4 Premium Guest Posts)